Victoria's Secret. Lane Bryant.
Agency work. Magazines.
Yeah, you could say storytelling's kind of my thing.
Take a look...
JUNE 2018–present: Freelance Writer & Creative Consultant
• Work with Kreber Creative agency in Columbus, Ohio, to bring a national direct-selling brand's
intranet to life through original, best-in-class content, including blogs, social media and videos.
• Turn complicated ideas into a clear narrative and thoughtful UX writing.
Victoria’s Secret, 2013–2018: Copy Director
• Drove brand and campaign development as conceptual creative lead working with VP of Creative.
• Guided the brand voice. Set the tone for brand and campaign messaging and creative strategy.
• Positioned product for successful test and launch: name, to-market positioning, customer benefits.
• Explored seasonal customer-facing themes and photography projection through
inspiration boards while ensuring that ideas can translate across all marketing vehicles.
• Translated overarching themes into print marketing, TV and radio,
video content and social media concepts.
• Built consensus among peers and leadership at all levels through
influential presentations and alliance-building.
• Fostered collaborative relationships with cross-functional partners
to deliver cohesive, on-brand marketing.
• Led and mentored a team of talented writers who always accomplished more with less. 
Victoria’s Secret, 2007–2013: Copy Manager; 
2006–2007: Full-time Freelance Copywriter
Lane Bryant, 2004–2006: Full-time Freelance Copywriter
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